Building a Community: The Israeli eBay Seller Meetup Story

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“What makes eBay successful – the real value and the real power at eBay is the community. It’s the buyers and sellers coming together and forming a marketplace.”

Pierre Omidyar, Founder of eBay

Over a year ago, while attending the “eBay Radio Party & Conference” in Las Vegas, we were fortunate enough to meet the most amazing eBay sellers and mentors who exposed us to a fascinating global phenomenon – MEETUP GROUPS!

CampaignGO Marketing Director Abigail Gelfand (center) with eBay Radio hosts Jim “Griff” Griffith, eBay Dean of Education (left) &Lee Mirabal, Voicemarketing President (right)
CampaignGO Marketing Director Abigail Gelfand (center) with eBay Radio hosts Jim “Griff” Griffith, eBay Dean of Education (left) &Lee Mirabal, Voicemarketing President (right)

 

Meetups are basically periodic gatherings for different interest groups, such as eBay sellers. During these meetings, eBay sellers get to network, share ideas, learn new information and help each other. This is extremely important for eCommerce sellers that are usually pretty isolated from each other, due to the special nature of our work.

Although Israel is a tiny country in the Middle East, with an area of only 20,770 sq km and a population of 8,462,000 people (see picture below),

[Photo retrieved from The Jewish Virtual Library]

eBay is extremely popular over here, both for buyers and sellers. It is so popular, that the local post offices are overloaded with packages sent and delivered to and from Israeli eBay sellers and buyers. Israelis LOVE eBay, and the numbers of Israeli businesses joining eBay keep growing rapidly. As veteran eBay sellers with an eCommerce startup, our users and fellow eBay sellers kept asking us to recommend gatherings in which Israeli eBay sellers could meet each other, network and learn valuable content on a regular basis (without paying lots of money to do so!). Unfortunately we had no answer for them, but after participating in the Meetup Organizers’ Meeting in Las Vegas, everything suddenly clicked.

Former eBay Community Director Jeff Terrell (center) & Meet-up Organizers in Las Vegas
Former eBay Community Director Jeff Terrell (center) & Meet-up Organizers in Las Vegas
CampaignGO VP Marketing Chris Taylor (left) & Meetup Organizers in Las Vegas
CampaignGO VP Marketing Chris Taylor (left) & Meetup Organizers in Las Vegas
Meetup Guru Stephanie Inge (right) & Meetup Organizers in Las Vegas

 

After returning to Israel, we read Meetup Guru Stephanie Inge’s ” Meetup Organizer Step-by-Step Success Guide” and got direction from our friends at The Bay Area Meetup Group, which is currently the largest eBay Meetup group in the world, with over 1,300 members. Thereafter, we were good to go.

And just like everything we do at CampaignGO, this too was a team effort. We decided that at this point we needed to “go big or go home”, so we set the date, rented a venue, invited top Israeli eCommerce specialists and started spreading the word.

Meetup banner
Meetup banner

The turnout was amazing. What a success! So many sellers came from all over the country. We had veterans and newbie’s, full and part timers, new immigrants and even a 16 year old entrepreneur mingling together. Imagine that!

CampaignGO CEO Lahav Gan opened the evening with an empowering talk about “The Power of The eBay Seller Community”, in which he addressed the importance of being united and learning from each other. He then asked the attendees to introduce themselves, share their personal eBay stories and suggest subjects they’d like to discuss in future Meetups. The most popular topics of interest were increasing eBay store traffic, learning new sale strategies, branding, Private Label development, and, of course, tips for beginners.

CampaignGO CEO Lahav Gan: “The Power of the eBay Seller Community”

 

After a short networking and refreshment break, the Meetup resumed. Next up was Israeli eCommerce Specialist, Elad Darmon, who gave a fascinating lecture about market research and listing optimization.

eCommerce Specialist Elad Darmon lecturing about: "Learning from the 232,870,994 listings sold on eBay over the past month"
eCommerce Specialist Elad Darmon lecturing about: “Learning from the 232,870,994 listings sold on eBay over the past month”

 

And that was it. Lahav and Abigail summed up the event by thanking everybody for attending, while handing out CampaignGO’s card wallets so that the attendees could hold on to all the new business cards they collected during the Meetup. The enthusiastic sellers continued mingling in the lobby, while we wrapped up the successful evening with a proud team photo: GO, GO, CampaignGO!

 

The CampaignGO Team [left to right]: CEO Lahav Gan; Marketing Director Abigail Gelfand; Business Development & Operation Director Maya Peled; HR Manager Moran Binamo and QA & Support Naor Giat.
The CampaignGO Team [left to right]: CEO Lahav Gan; Marketing Director Abigail Gelfand; Business Development & Operation Director Maya Peled; HR Manager Moran Binamo and GM Naor Giat.
The amazing feedback kept pouring in and hasn’t stopped ever since the Meetup! Even today, 11 days after the event, we are still receiving emails and phone calls asking when we’re planning on scheduling the next meeting, and what surprises we have in store!

CampaignGO eBay meetup

CampaignGO’s Marketing VP Chris Taylor, who is also one of the organizers of the San Francisco Bay Area Meetup Group , sent warm greetings to the new Meetup group as well:

Campaigngo ebay meetup

 

As long time eBay sellers and entrepreneurs, nothing makes us happier than seeing ambitious eBay sellers eager to learn and reach their full potential, and we feel so blessed for the opportunity to give back and grow together with this inspiring community.
We want to thank all the wonderful sellers who attended our first Meetup, and invite you all to sign up to this valuable platform. All you have to do is simply register at http://www.meetup.com/, and start searching for relevant Meetups near you. The default setting is programmed to find Meetups within 50 miles of your current location, but you can easily change the distance and/or location for your convenience. Keep in mind that some Meetups are recorded, so even if the Meetup is too far away, or you can’t make it for some reason, you should still join the groups and watch the reruns.  And if you can’t find any relevant Meetups in your area, don’t get discouraged! Be proactive and start your own group, just like our Marketing VP Chris Taylor, who founded the San Francisco Bay Area Meetup Group almost 7 years ago, and what started as a casual meeting between 3 eBay sellers in a coffee shop, soon evolved into a global phenomenon that we all know.
So after you connect to Meetup.com, don’t forget to join and take part in The Israeli eBay Sellers Meetup group!  We’re waiting for you!

 

See you soon,
The CampaignGO Team

CampaignGO