Record-breaking Christmas sales, mind-blowing revenues, and highest ever purchase rate per minute make this holiday season the most lucrative time for eBay businesses across the world.
With this surge in e-commerce transactions, it is quite clear that people now prefer online shopping over standing long hours in store aisles. Nothing is a better proof of this fact than this year’s Cyber Monday Sales. Online sales reached a total of $2 billion dollars in the US alone.
Long story short, we are all set to have the busiest, most gratifying holiday sales season ever in the history of e-commerce where US consumers are expected to spend more than $750 billion dollars.
If you are an eBay retailer who hasn’t jumped on the bandwagon as yet, you shouldn’t waste a single second of this shopping frenzy. Just set off your Christmas marketing campaign and rake in the profits as fast as you can!
For your convenience, we have created this quick and helpful-
5-step guide of tried and tested methods to capitalize on Christmas sales.
Different types of online stores need to come up with different kind of marketing strategies.
If you are selling gift items, you should be going full throttle in marketing, because gift shopping will account for more than 50% of all Christmas spending. Same goes for decoration, food, drink, and travel related businesses.
But these are not the only businesses that can take advantage.
Even if your products or services are not directly related to Christmas, you should still devise a Christmas special marketing plan. If you can’t think of a connection, simply start a Sale Campaign on whatever you are selling. Try to be a part of the festivities. Even if it doesn’t bring any sale, it will definitely help with trust building.
- Special Offers for the Special Occasion
Special occasions like Christmas are ideal for running best offers and special discounts
But don’t think of the minimum, think of the maximum that you can do to make them happy. Make no mistake, when you will go that extra mile for your customers, they will return the favor in one way or another.
- Email Marketing
Ideally, you should be sending emails to your subscribers or past customers well in advance. And as the day draws nearer, you can send customized emails with offers and subject lines like “Christmas gift last minute delivery” or “Christmas sale ending in 1 week”.
That doesn’t mean you start bluffing or spamming customers with ridiculous emails. The idea is to instill a little bit of urgency and invoke them into buying before the season ends.
- Make the most of the last-minute shoppers
If you are thinking that it’s already too late to launch a Christmas Sale Campaign, then you are wrong. In fact, it’s pretty much the opposite.
The sales have been increasing since Thanksgiving Day, and the upward trend will continue for another week or so. If you can ensure the delivery by Christmas Day, you will manage to get a lot of orders from last minute shoppers.
It’s important to follow up with the customers who have purchased from you on this Christmas. Christmas sale is not about a one-off purchase, it’s all about building a strong relationship with your customers.
Bonus Tip: If you are starting to plan now, try to focus on last minute shoppers. Create an Automatic Markdown Sale with a discount increscent to accommodate distressed buyers and you might win lots of loyal customers with a lifetime value.
Bonus Tip: Identify your Repeat Buyers and get in touch with the customer to ensure that they are happy with the product. Send Automated ‘Thank You’ letters and ask them to join your mailing list. You can also offer them a discount code with special benefits. The idea is to build loyalty and get Repeat Buyers.
Happy Holidays and great sales,
The CampaignGO Team